This edition of well branded is a fun one for me because the Arctic Club is right across the street from my office. So instead of just being able to appreciate it from my monitor I can tell you first hand just how nice it is. All the elements really capture old Seattle and tie in perfectly with the architecture of the hotel. For instance the logo references the carved walrus heads that adorn the outside of the building.
I didn’t realize it until it until I almost finished the post, but this identity package was done by urbanINFLUENCE, the same company who did the New Sheridan which I featured last week. I guess if you need your old-timey hotel updated these are your go to guys!