Posts Tagged ‘urbanINFLUENCE’



Well Branded: Arctic Club Hotel

Friday, June 25th, 2010

This edition of well branded is a fun one for me because the Arctic Club is right across the street from my office. So instead of just being able to appreciate it from my monitor I can tell you first hand just how nice it is. All the elements really capture old Seattle and tie in perfectly with the architecture of the hotel. For instance the logo references the carved walrus heads that adorn the outside of the building.

I didn’t realize it until it until I almost finished the post, but this identity package was done by urbanINFLUENCE, the same company who did the New Sheridan which I featured last week. I guess if you need your old-timey hotel updated these are your go to guys!



Well Branded: New Sheridan Hotel

Wednesday, June 16th, 2010

urbanINFLUENCE did a spectacular job on this identity package for the New Sheridan Hotel. The use of rich textures and ornate patterns bring the charm of a turn of the century to a hotel of today. I think the paper cups are my favorite, the look is so unexpected and elegant! Located in Telluride, CO, the New Sheridan just exudes history, make sure to stop by if you’re ever in the area.