One of my favorite experiences from Alt 2011 was the Kate Spade after party. After camping out for over an hour (yes, sadly, I was one of those people) I was one of 50 that received a Kate Spade goodie bag. While the goodie bag was a little disappointing for the hype, it did include a little brand book titled “Thinks We Love” which made it totally worth the wait!
Meant to be a peak into the Kate Spade world and what inspires the creative team behind the brand, this piece is trully a designers dream! My little book of awsome now lives prominetly on my desk, with it’s gold foils, striking photographs and a series of tip-ons, it’s such a sweet gem. It even boasts a real cookie fortune and a post-applied strip of tape, but my favorite detail has to be the spread of peonies and gold confetti! Love!
I’ve been meaning to photograph the book and share it with all of you but luckily I spotted this image on Pinterest and I discovered these lovely shots have already been taken. Through the link, I found this fantastic interview on Felt & Wire about the creative and printing process surrounding the book. Be sure to click on over to see more spreads and get a dose of inspiration for yourself!
These photographs by Maria Ikonomopoulou are absolutely breathtaking! Originally for an exhibit in 2006, the shapes are actually names cut from paper. I adore the simulated waterfall effect and the concept of being clothed in names of loved ones is brilliant.
This idea would make for a beautiful backdrop for an alter at a wedding or even a photo booth at a birthday party!
Images via: Original Champions of Design
In honor of the delicious Girl Scout Cookies that are undoubtedly making their way into our homes as we speak, I thought I’d share the most recent re-branding from Original Champions of Design (OCD). Since being founded in 1912, the Girl Scouts logo has maintained an iconic three leafed Trefoil but it wasn’t until the late 70’s that Saul Bass redrew it to include the positive-negative faces we’re all so familiar with.
The modernized version of the logo, by OCD, carefully simplifies and modernizes the girl silhouettes. The hair and faces were updated without loosing the charm of the original mark. Even the color green got a face lift and the type was set in all lowercase for more approachability.
My favorite expression of the brand are the patterns and textures that were created using elements from the mark. It’s a brilliant way to bring the brand to life while adding a sense of depth and whimsy to the collateral. Now, if only the packaging could get some TLC, it’d be a fantastic! Check out OCD for more images and an in depth look at their process behind the GSUSA re-branding.