Well Branded: Flour Pot

September 16th, 2010

This identity system for the Flour Pot Bakery just might be my favorite yet! From the cheerful color palette and the whimsical hand-drawn type, it’s charming without being over-the-top.

Sara Nicely, the brilliant designer behind the design, created the system to best illustrate the natural baked goods and eclectic shop environment. The best part is the strategically placed menu on the baguette bag so that customers can carry it home and read it while enjoying their loaf – brilliant!

via: ffffound

16 Responses to “Well Branded: Flour Pot”

  1. Jackie {lovelywifelife.blogspot.com} Says:

    I absolutely love the font choices & packaging. The yellow is such a nice touch. Great find!

  2. Stephanie@cre8tive Says:

    I would totally eat at this place! I can see myself reading the packaging. This is just one brilliant idea.

  3. jennifer Says:

    beautiful branding!

  4. forget.me.knot.weddings Says:

    This is Brilliant!! Love the look so much!! Great find!! As I want to showcase wedding invitations that look like this!

  5. Maggie Rose Says:

    Ooh I love it! So sweet and handmade but so clean!

  6. Kathleen Says:

    This is so good it makes my heart hurt.

  7. Sheila Says:

    well branded indeed! Love it.

  8. Jeanette Says:

    I saw this on Pinterest (which I discovered from you!) a couple a weeks ago. I was just looking at it again before I stopped by your blog and it is the first post! So cool, love it.

  9. lizzie [ten thou bride] Says:

    DEFINITELY well-branded. Loving their style!

  10. Emma Fourie Says:

    ooooooo love a good brand! this is so sweet 🙂

  11. kelsie rae Says:

    wow. i love this! they nailed it.

  12. Mariolonza Says:

    They are delicious! Bravi!! 🙂

  13. Alyssa Says:

    I love this!! So adorable!

  14. mary jo Says:

    Love this! The handwritten effect is so whimsical and perfect!


  15. Nay-K Says:

    wow, great design! i love the font!

  16. George K Says:

    Excellent design ! Super clean and well executed. Does anyone know the font used for this project?