Well Branded: Gelateria

August 24th, 2010

Some beautiful work by London-based designer, Joe Stephenson. The system was designed to promote and highlight the abundant “flavors” of the Fedrigoni specialty paper showroom. With Gelato as the teaser, guests could enjoy a cool treat while collecting paper samples and getting familiar with the showroom.

I love the simplicity of the work and the playful connection between the gelato flavors and the delicious paper colors. Yumm indeed!

9 Responses to “Well Branded: Gelateria”

  1. heather Says:

    this is gorgeous! what an amazing and well-planned concept! i love it!!

  2. Christy Says:

    Oh I love this design. It’s so fresh, simple and brings on a happy mood.

  3. designjr Says:

    simply beautiful!

  4. Jennifer Says:

    Isn’t this suite fabulous? I saw it elsewhere a few weeks ago and am thrilled to see it here again. The colors are so enticing, and the graphics are perfect!

  5. Jordan - Polkadot Prints Says:

    Ditto the others…I am a big admirer of this branding! Love a creative campaign like this!

  6. Juice Says:

    Gorgeous!!! I want gelato, stat!

  7. Cassandra Marie Says:

    I love this! So sweet and simple 🙂 Plus, those colors are perfect!

  8. Melanie @ The Tiny Tudor Says:

    I always love the “well-branded” posts you do.
    This one is especially cute. Makes me want to hold on to Summar a while longer and have a gelato (and order pretty pastel paper of course).

  9. Rachel (joliejolie) Says:

    love it!