Well Branded: Arctic Club Hotel

June 25th, 2010

This edition of well branded is a fun one for me because the Arctic Club is right across the street from my office. So instead of just being able to appreciate it from my monitor I can tell you first hand just how nice it is. All the elements really capture old Seattle and tie in perfectly with the architecture of the hotel. For instance the logo references the carved walrus heads that adorn the outside of the building.

I didn’t realize it until it until I almost finished the post, but this identity package was done by urbanINFLUENCE, the same company who did the New Sheridan which I featured last week. I guess if you need your old-timey hotel updated these are your go to guys!

7 Responses to “Well Branded: Arctic Club Hotel”

  1. Saltina Says:

    Oh I love this. Whenever I drive by the Arctic Club, I want to stare at the cool Walrus carvings and building colors. That’s kind of dangerous while driving. It’s so unique! Great branding indeed!

  2. Vanessa Says:

    I was lucky enough to be an intern with UI when the Arctic Club branding was going on and happily joined in on it a bit. The guys at Urban Influence are just genius!

  3. Color Collective Says:

    Love that logo, wow!

  4. Christine Says:

    I love these guys’ work!! The old school vibe is incredibe.

  5. Lizzie [Ten Thou Bride] Says:

    Well branded it is! This is GREAT, I love finding companies like this, that really put thought into their image, thanks for sharing.

  6. Inessa Zherebnenko Says:

    that just looks delicious

  7. Post-College Working Girl Says:

    oh yum!