Well Branded: Claridge’s Hotel

May 21st, 2010

This identity for Claridge’s Luxury Hotel is the epitome of a well branded company. I love the combination of the bright teal and gold with the stark black and white. There’s a perfect mix of classic sophistication juxtaposed with a bold modern simplicity. The use of bold patterns on the wrapping paper, the pencils and the envelope liner is executed brilliantly. This beautiful system was designed by Construct, a design boutique in London and more of their fantastic work can be seen on their site and blog.

Via: Creative Review

11 Responses to “Well Branded: Claridge’s Hotel”

  1. spiffee Says:

    that last picture is too cute!

  2. tara Says:

    i am one of those people that takes the hotel pens, pencils, note pads, etc. so i must make a reservation at this hotel! beautiful design!!

  3. linda Says:

    this is absolutely stunning. at first the colors reminded me of tiffany & co. but then the black and white stripes definitely makes it stand out to be special.

    great find!

  4. linda Says:

    sorry..*make, not makes.

  5. Amie Says:

    Oh wow, that is just gorgeous.

  6. Melissa Says:

    Oh wow. Their branding is spectacular! Thanks for sharing.

  7. anne Says:

    this is amazing! love that it is so bold, but the green makes it a bit soft. excellent find!


  8. Kathleen Says:

    It’s the bright teal eraser on that super graphic pencil that really does it for me. I love little surprises like that.

  9. forget.me.knot.weddings Says:

    Love the bright teal with the black and white!!

  10. Truly Smitten Says:

    oh my…this is probably one of the most GORGEOUS branding set I’ve ever seen!

  11. Jessica Says:

    They did an incredible job branding. The bold color scheme and graphic print is perfect.